Forced drama and lack of serious content in Indian reality shows.
Create content to educate and motivate viewers. A mid-budget, high quality reality fashion competition to serve above and more.
The demand for content has only been growing and it probably wouldn't slow anytime soon. In the past three years OTT platforms have atleast tripled its production of original contents. This creates a great opportunity for a good quality reality show that can simultaneous serve every women's need to look pretty.
Niche Entertainments (Niche) has been producing fashion events for over 15 years. For their fashion property INFUZE, the company has executed identical life cycle as the show concept on multiple occasions. For reference watch video.
Sponsors (designers, venue, products, travel and garments). Product/Brand ads, broadcaster/cable/OTT and commercials.